Twitter has become one of the most popular social media platforms with over 320 million monthly active users. For businesses, Twitter is a powerful marketing tool to reach out to potential and current customers.
Adidas, one of the world’s largest sportswear manufacturers, has been very successful in utilizing Twitter to reach their target market. In this blog post, we will take a look at Adidas’ Twitter strategy and some of the best tweets that have helped them achieve their social media goals. Adidas’ Twitter strategy is focused on promoting conversations and engaging with their audience. They keep their posts short and to the point, and they post consistently at times when their audience is most active. Additionally, they use Twitter lists to segment their followers and they run polls and ask questions to encourage engagement. They also provide customer service and run contests and promotions.
Adidas’ Twitter Strategy
Adidas’ Twitter strategy can be summarized in three main points:
1. Use Twitter to start conversations with customers and create a two-way dialogue
Adidas understands that social media is all about engagement and conversations. They use Twitter to start conversations with their customers and create a two-way dialogue. For example, in this tweet, Adidas asked their followers what their favorite running shoes are.
Not only does this give Adidas valuable insights into the preferences of their customers, but it also helps to create a sense of community and connection with their followers.
2. Use Twitter to provide customer service
Adidas also uses Twitter to provide customer service. This is important because it shows that the company is responsive and attentive to the needs of their customers.
In this tweet, a customer asked Adidas for help with a order. Adidas’ Twitter team was quick to respond and provided the customer with the information she needed.
3. Use Twitter to create visually appealing content
Adidas’ Twitter account is full of visually appealing content. This is important because tweets with images tend to get more engagement than those without.
In this tweet, Adidas used a GIF to show off their new line of shoes. The use of visuals is an effective way to grab the attention of followers and get them interested in your product.
Adidas’ Twitter Success
Adidas’ successful Twitter strategy has helped them achieve their social media goals. Some of their most successful tweets include:
1. The #myperfectpair Tweet
In this tweet, Adidas asked their followers to share a photo of their favorite Adidas shoes. They received over 1,000 responses and the hashtag #myperfectpair was used over 3,000 times.
2. The #allin or nothing Tweet
This tweet was part of Adidas’ campaign to promote their new line of soccer cleats. The tweet received over 2,000 retweets and the hashtag #allin or nothing was used over 5,000 times.
3. The #takethestage Tweet
This tweet was part of Adidas’ campaign to promote their new line of shoes for music festivals. The tweet received over 3,000 retweets and the hashtag #takethestage was used over 10,000 times.
Adidas’ Twitter strategy of starting conversations, providing customer service, and creating visually appealing content has helped them achieve their social media goals. By following their example, your business can also use Twitter to reach your target market and achieve your marketing goals.
So, what makes Adidas’ Twitter strategy so successful?
Well, for one, the company understands the importance of posting visually appealing content. In a world where people are bombarded with content from all sides, it’s important to make your content stand out. And what better way to do that than with videos?
Finally, Adidas has also shown that it’s not afraid to experiment with its Twitter strategy. For example, in December 2019, the company ran a Twitter chat in which followers could ask questions and participate in a conversation with the company. This showed that Adidas is willing to try new things and engage with its followers in new and innovative ways.
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