A plan is necessary for producing quality social media content. A social media content plan is an important component of your overall marketing strategy because it enables you to strategically plan the kinds of content you will publish on various social media platforms depending on your target audience. The use of a variety of content types, such as videos, blogs, eBooks, videos, and content created specifically for stories, should be part of any content strategy.
1. Create a Daily, Weekly or Monthly Series
Making a fantastic idea into a recurrent series can inspire even better content. You may easily reuse the content produced by a series for use on other platforms. You could convert a blog series about Instagram Reels into a podcast, ebook, or video, for instance, if you run a social media blog.
2. Start an AMA
With a “ask me anything” live broadcast session, you can capitalise on your audience’s ravenous curiosity. Pro tip: Try centering the AMA on a particular subject, with a call for questions about your most recent collection or queries about entrepreneurship. A few people enjoy live-streaming on Facebook, TikTok, or Instagram and responding to comments as they come in. Like congressman Alexandria Ocasio-Cortez did with her AMA on Covid vaccinations, other people like creating a series of Instagram Stories utilising the Question stickers.
3. Contests
People enjoy getting things for free. A giveaway is a simple and effective approach to quickly fill a gap in your content calendar. Throw up a photo of the product and some details about how to enter, like Fig. does here, and presto, your Wednesday afternoon Instagram post is complete.
4. Create Short-Form Video Clips
Modern brands now absolutely must have a video content strategy. Unfortunately, a lot of people think investing in video is too difficult, expensive, or out of their price range. Short-form video is the most interesting form of in-feed content, according to the Sprout Social Index. Additionally, consumers prefer shorter videos to be 2.5 times more engaging than longer ones. Given those statistics, businesses should seriously consider developing inventive video-based social media strategies.
5. Host a Challenge
You don’t have to go that far to participate in challenges that go viral online; most entail simple dancing moves or bad food. For instance, Ruggable issued a challenge to its users to just “create a mess” and send the resulting films or photographs. Then, in order to provide social proof of the product’s washability and to acknowledge supporters, these were combined into a video.
6. Create Tutorial
Create an instructional or how-to video to impart your knowledge. This adds value to your audience and solidifies your position as a legitimate authority in your subject (or at least gives you cred as an entertainer). The hypnotic cleaning guides from Go Clean Co. are an excellent illustration and an excellent sharing resource for the subsequent time a buddy asks, “Wait, I’m meant to clean my washing machine?!”
7. Host Polls
Why not capitalise on the growing polarisation of our society and force your supporters to choose a side? like Dominos did with its article comparing bread bites to cheesy bread. Perhaps you’ll start a lively (engagement-boosting!) discussion, or perhaps you’ll gain some insight into client preferences. Both ways: that’s a victory.
8. Post Slow-mo Videos
It’s a cold, hard fact that slow-motion makes even the most uninteresting tasks look cool. All you need to do is add some music.
Even if you’re a baker, accountant, or knitter, you can capture yourself in action with a slo-mo effect, add some beats, and create compelling content that is ready to share on TikTok or Reels. The creators of SpikeBall probably have hundreds of hours of sweet action shots just from the nature of their product.
How did you find our suggestions for social media posts? Is there anything that requires fixing? Comment below with your thoughts and let us know.
Author : Lovish
Lovish 
